Truth Graph · the OS under the team
Engineering has Git. Finance has a ledger. Your GTM team has a shared Drive.
Every other function runs on a real source of truth. GTM still runs on docs, so reps quote pricing you changed and pitch features you killed. The Truth Graph is the missing infrastructure. Every claim typed, sourced, and versioned. Every agent on your elite AI GTM team runs on it, and the graph tells you which version of your story actually sells. Accuracy is the floor. Selling more is the point.
Every claim typed · sourced · confidence-scored · decay-tracked
How it works
One fact changes. Every lie in your library gets caught.
When something shifts in your business, a feature ships, pricing changes, a competitor moves, Truth Graph captures it once, then traces every downstream surface that's now wrong. No manual audit. No "I'll update that later."
Graph by Assay
The data model
What every claim carries.
A graph of claims, typed and versioned. Every claim you sell on carries the same four properties. That's what makes it defensible when legal asks, catchable when it drifts, and testable when you want to find what wins.
Sourced
Every claim traces to where it came from: a Gong call, a CRM record, a Jira ticket, any connected source. Nothing floats unattributed. Click a number, see its receipt.
Confidence-scored
A score on every claim, weighted by source, recency, and how recently it held up. Reps see how solid a number is before they put it in front of a buyer.
Versioned
Full history on every claim: what changed, when, who signed off, what it touched. No more "who changed this?" Hash-chained and kept ten years.
Decay-aware
Claims rot. The graph predicts when each one goes stale and flags its owner first, before a prospect catches it.
Why it pays for itself
A graph you can ground is a graph you can improve.
Type, version, and score every claim and your positioning stops being a doc you argue about. It becomes something you can test: generate variations, ship them, measure which framing wins with sample sizes you can defend, then push the winner everywhere.
- Find the framing that's winning in your market, by reply and conversion data. Ship the winners. Retire the rest.
- Prove the lift. A real number, not a hunch. Walk into the QBR with a sample size, not a story.
- Compliance is the floor. Sourced and auditable by default. The reason to build on it is the revenue on top.
Winners get promoted into the truth itself. You make the call, and every surface follows. The AI CMO runs this loop for you.
The cost of no infrastructure
What scattered truth costs your GTM motion.
The graph is the engine. The team is the product. Meet the seven agents that run on it.
Meet the teamOne last thing
Your CFO wouldn't run finance on a shared Doc. You shouldn't run GTM on one either.
The free audit starts with a review pass on your public GTM surfaces, then keeps enriching the ledger that shows what's running on stale truth.