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GTM ROI Calculator

What the status quo is costing you.

Truth decay leaks money two ways: the hours your team burns re-finding and re-verifying the current number, and the deals that stall when a stale claim surfaces. Set your numbers — then challenge ours.

50
Quota-carrying reps & marketing ops
$50k
In thousands (USD)
1,000
Total volume of proposals / RFPs sent
25
Active decks, battlecards, and one-pagers

Starting from the most conservative assumptions. Turn it up if your reality is worse.

Operational drag recoverable —
$0
Revenue at risk —
$0
Conservative annual estimate
$0
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Adjust the assumptions behind this number
Salesforce State of Sales: reps spend ~70% of the week not selling — research, admin, re-finding the current number. This counts only a sliver of that.
Forrester: 65–70% of GTM content goes unused. This is upkeep on the library you do keep live.
%
Your call — set it to what you've actually seen in deal reviews.
$
Fully-loaded GTM cost: salary + benefits + tooling, not base pay.

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A back-of-envelope from industry assumptions — not your data.

For EU teams, ROI is the second question.

If you run AI SDRs or automated scoring in the EU, what matters first is whether every claim can be sourced and every automated decision logged and overseen — the EU AI Act's core GTM obligations. Get that right, then the math takes care of itself.

Assess your EU risk profile
From estimate to evidence

This is an estimate. Want your real number?

The figures above are a deliberately conservative back-of-envelope from industry assumptions — not your data. The audit scans your live site and collateral, surfaces the claims that actually contradict each other, and grounds the cost in what’s really there.

Run the audit on your domain

90 seconds · six scores · inside your private workspace