Copilot
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Ask Assay anything.
Straight answers about Assay, grounded in our own Truth Graph. Not a generic model's best guess.
Straight answers about Assay, grounded in our own Truth Graph. Not a generic model's best guess.
The leader agent · it reports to you
The AI CMO runs positioning as a measured loop. Governed variants of your story go into your real channels. Reply and conversion data comes back. The winner lands in your Promotions Inbox with the evidence attached. Nothing becomes canon until you promote it.
The Promotions Inbox
Positioning stops being a memo. It becomes a measured loop that runs through your hands.
Governed variants of your positioning, each claim-checked before it fields. Even the CMO agent's experiments pass Legal's gate.
Variants run in channels the doers already operate. The evidence comes back and lands on the claim itself, not just the campaign it rode in.
The winner arrives in the Promotions Inbox with the numbers attached. Promote it, park it, or kill it. The canon only takes a human's signature.
Promoted truth cascades to your teams, tools, and assets within 48 hours. Then the loop starts measuring the new champion.
Nothing becomes canon until you press it.
Which message wins
An A/B test can't tell you why the winner won. One email tests everything at once. The subject line, the offer, the list, the timing, and the message itself, all in one send. So we changed what gets measured. Every email, deck, and page here is wired to the message it carries, and the results land on the message itself. Same message, hundreds of different sends. The winner that reaches your desk is the message, proven on its own.
Different subject lines, different offers, different lists. The same message, measured everywhere it played.
It doesn't call a winner off one lucky campaign. Your last positioning debate ran on opinions. Your next one comes with reply data.
An honest map
Three neighbors do real work near this. Here's exactly what each one owns, and the seam none of them closes.
Everywhere, and useful. It picks your best email. The message inside stays unmeasured.
They carry the positioning you already chose into new work. They don't measure it, and they don't update what already shipped.
Deeper on raw campaign data than we'll claim to be. Campaigns are the unit they see. The message inside the campaign isn't in their data model.
Nobody ships the closed loop. Field governed variants of your positioning. Measure response on the message itself. Put the winner in front of a human with the evidence. Propagate the promoted version to your teams, tools, and assets within 48 hours, including the deck you shipped last quarter. That loop, closed, is the job this agent was hired for.
On-voice vs on-truth: compare us to the writing tools →Say it out loud
No. And you don't have to take our word for it. The AI CMO can't set your positioning. Canon writes are human-only, enforced in the permission model, and every promotion is logged with your name and the evidence you saw. What it replaces is the staff work you never got headcount for. And the chasing.
Your calls also stop decaying in transmission. Today a repositioning can take six to eight weeks to reach every rep, deck, and page. Here your decision is everywhere in 48 hours, logged as yours.
Keep doing it. It picks your best email. It can't pick your best message, because one email tests the subject line, the offer, the list, and the message all at once. This measures the message on its own, across every email, deck, and page that carries it. When a version wins here, it won everywhere it played.
Those carry the words you already chose into new work. None of them tell you which version is winning, and none of them update what already shipped. This does both.
Every variant is claim-checked before a prospect sees it, exposure is capped, and suppression rules apply. You're comparing two governed versions of your truth, never an AI's improvisation.
Where it always did. You still originate positioning from insight. The loop prices each candidate with real response before you bet the company on one. The call stays yours. Now it's armed.
Every promotion carries its author, its timestamp, and the evidence on the table when the call was made. When the board asks why you repositioned, you show the trail.
Who hires the AI CMO
Your calls, armed and enforced. Walk in with reply data behind your recommendation. Make the call. Watch it hold everywhere, instead of decaying on its way to the field. Your authority is protected by architecture, and the log proves every promotion was yours.
CMO-caliber staff work, without the exec hire. You're the acting CMO between hires. The loop runs the testing and the chasing. You keep the decision.
Message-market fit, enforced on the revenue floor. Reps and plays carry the winning story, always current, with the claim trail behind every number a buyer hears.
Looking for the veto side of the house? AI Legal keeps an independent check on everything this agent ships, so the control side never answers to marketing.
Meet AI Legal →The leader tier
Gets everyone on your story, with the evidence.
Makes sure nothing ships off it. The veto stays independent.
Every Smart Link open, every play outcome, every AI-search citation flows back into one graph as a byproduct of the doers' work. The AI CMO is the one reading all of it. You already have the telemetry. Hire the leader who reads it.
The AI CMO gets everyone on your story. AI Legal makes sure nothing ships off it. Two peers. The veto stays independent, so the control side of the house never answers to marketing. Leaders are org-wide agents on the premium tier. Most teams start with a doer and add the leaders once there's telemetry worth reading.
What it won't do
It runs the loop on your market's actual response. It will tell you which version is winning, by reply and conversion data. It won't promise you'll win, and it can't change your positioning. Only you can.
Talk to us about early access. We'll walk you through the Promotions Inbox and what the loop would field first for you.
Early access · premium tier · scoped org-wide
Where this agent stops
The AI CMO sets the positioning. It doesn't write the canon alone, and it doesn't ship the work. The five doers produce it, the AI Legal agent vetoes anything off-story, and you promote. One elite team, one governed brain.