Right now, an AI somewhere is writing about your company.

Marketing runs at AI speed. Nothing ships without your sign-off.

Every claim on every channel Assay governs is checked against the story you approved. Anything off-story is stopped before it ships, with the reason and the source attached. Every verdict leaves a receipt. The reviewer answers to you.

Get the GC kit Written for the person whose job is to say no
Watch a claim get blocked
Independent by architecture Every verdict receipted No new workflow
The short answer

Can I let marketing use AI without losing control of what we claim?

Yes, and that's the point. Marketing runs at AI speed while every claim on every channel Assay governs is checked against the story you approved and the rules your counsel set. Anything off-story is stopped before it ships, with the reason and the source attached, and every verdict lands in a tamper-evident log you can hand an auditor. The reviewer, AI Legal, is independent by architecture and answers to you. If you haven't approved it, it doesn't ship.

The four fears

Four fears. Each one, handed back to you.

The same four fears come up in every conversation about AI and GTM. On this page each one turns over to its relief, and every relief is something the gate does by construction.

Fear 01 · the off-script fear

"An AI can say things we never approved, with our name on it."

One hard gate at publish, on every channel Assay governs. If you haven't approved it, it doesn't ship.

Relief · one gate · every channel
Fear 02 · the shadow-AI fear

"My team already drafts in ChatGPT and Claude, outside every control I have."

The fence rides along. Your approved truth and the claim check are present inside the tools they already use.

Relief · Assay everywhere
Fear 03 · the bottleneck pain

"Review is where campaigns die. At AI volume, it drowns."

Everything arrives pre-checked with the reason attached. Your reviewers decide the flagged few, not the raw flood.

Relief · pre-checked queue
Fear 04 · the prove-it pain

"Show me how you control AI-written marketing."

Every check, verdict, override, and suppression lands in a tamper-evident chain. You won't describe a policy. You'll hand over the log.

Relief · tamper-evident trail

Sample verdicts, illustrative. On a live workspace the gate runs on every channel Assay governs, inside your own approved truth.

Your seats

Two seats report to you.

Your velocity buyers arrive through marketing. These two exist for the other signature on the deal: the independent veto, and the fence that rides into every tool your team writes in.

Independent by architecture

Review that reports to marketing isn't review. AI Legal sits beside your AI CMO as a peer, and both report to the human.

Said plainly

What Assay governs. And what it doesn't.

The sharpest line on the whole site is the one we hold hardest. Control handed back to you, never a rigor tax, and never a claim we can't stand behind.

What it is

An AI reviewer for your GTM claims. It checks every claim against your approved truth and your policies, stops anything off-story before it ships, explains every block with its reason and source, and logs everything in a tamper-evident trail. It operates the Trust Center. It answers to you, beside your AI CMO, independent of the agents it reviews.

What it isn't

It's not a lawyer and it doesn't give legal advice. It doesn't review contracts. It doesn't certify you compliant, because no software can. It doesn't replace your counsel. Your counsel decides the rules once. AI Legal applies them to every claim, every time, and proves the review ran.

It won't give you legal advice. It gives your legal team reach. The review they'd run anyway, on every claim Assay governs, at machine speed.

The receipts

You won't describe a policy. You'll hand over the log.

Here is the gate on a live queue. Every claim checked against your approved story before it ships. Blocks come back with the exact sentence, the reason, and the closest approved source, then file themselves into the trail.

The gate · outbound queue
Approved Review Blocked
Approved
Landing page · "Governance" section
"Every published claim traces to its approved source and its verdict in the log."
Review
Blog draft · "Why governed GTM wins"
"Trusted by hundreds of enterprises."
Quantity claim · figure not in your approved truth
Blocked
Outbound · sequence "Enterprise EMEA" · step 3
"Helix guarantees GDPR compliance out of the box."
Certification claim · no approval behind it
Closest approved "Helix is built to support your GDPR obligations, with data processing terms and an EU data residency option." Approved 12 May · Source Proof P-118.
Receipt #4127 filed Reviewed by AI Legal Reason + source attached Draft v3 · Enterprise EMEA Exportable →

The claim trail

Per-claim history. Every verdict, who and when, every override, in a tamper-evident chain. One click exports the auditor pack.

Suppression

Retired claims stay retired. Pull a claim once and it's suppressed everywhere Assay ships, with a record of what got stopped.

The kill switch

One switch stops every agent from shipping. It's yours.

Sample workspace · illustrative data. The queue arrives pre-checked; humans decide the flagged few.

For your legal team

Get the GC kit.

Everything your general counsel needs to evaluate Assay without a single call. The boundary, how the gate works, a worked claim trail, and the data posture, written for the person whose job is to say no.

Get the GC kit

Sent to your work email. No sequence follows it, and nobody calls you unless you ask.

The kit is on its way.

Check your inbox. No sequence follows it, and nobody calls you unless you ask.

The boundary memo — what it is, what it isn't, and exactly what stays human. How the gate works — the claim check, the verdicts, the override path. A worked claim trail — the receipt chain and what an auditor sees. The data posture — residency, retention, sub-processors, and the EU AI Act note.
Watch a claim get blocked

Where this stops

Assay governs GTM claims, on every channel it ships to. It doesn't practice law or replace your counsel, and it doesn't certify you compliant, because no software can. Your counsel sets the rules. AI Legal applies them to every claim, every time, and proves the review ran.

Facts on this page are wired to our Truth Graph · last verified 2026-07-04 · Verify →