Right now, an AI somewhere is writing about your company.
Every claim on every channel Assay governs is checked against the story you approved. Anything off-story is stopped before it ships, with the reason and the source attached. Every verdict leaves a receipt. The reviewer answers to you.
Yes, and that's the point. Marketing runs at AI speed while every claim on every channel Assay governs is checked against the story you approved and the rules your counsel set. Anything off-story is stopped before it ships, with the reason and the source attached, and every verdict lands in a tamper-evident log you can hand an auditor. The reviewer, AI Legal, is independent by architecture and answers to you. If you haven't approved it, it doesn't ship.
The four fears
The same four fears come up in every conversation about AI and GTM. On this page each one turns over to its relief, and every relief is something the gate does by construction.
"An AI can say things we never approved, with our name on it."
One hard gate at publish, on every channel Assay governs. If you haven't approved it, it doesn't ship.
Relief · one gate · every channel"My team already drafts in ChatGPT and Claude, outside every control I have."
The fence rides along. Your approved truth and the claim check are present inside the tools they already use.
Relief · Assay everywhere"Review is where campaigns die. At AI volume, it drowns."
Everything arrives pre-checked with the reason attached. Your reviewers decide the flagged few, not the raw flood.
Relief · pre-checked queue"Show me how you control AI-written marketing."
Every check, verdict, override, and suppression lands in a tamper-evident chain. You won't describe a policy. You'll hand over the log.
Relief · tamper-evident trailSample verdicts, illustrative. On a live workspace the gate runs on every channel Assay governs, inside your own approved truth.
Your seats
Your velocity buyers arrive through marketing. These two exist for the other signature on the deal: the independent veto, and the fence that rides into every tool your team writes in.
The reviewing leader on your AI GTM team. Reviews every claim before it ships, with receipts, and operates the Trust Center.
Its settings, its verdicts, and its log live with you. Marketing can't overrule it. The veto is independent of the agents it reviews.
Watch a claim get blocked →Your approved truth and the claim check, present inside ChatGPT, Claude, Copilot, Slack, and everywhere your people already write.
Shadow AI stops being an unmanaged surface. The answer a rep pulls is the approved one, and a draft can be checked right where it's written.
See how it works →Review that reports to marketing isn't review. AI Legal sits beside your AI CMO as a peer, and both report to the human.
Said plainly
The sharpest line on the whole site is the one we hold hardest. Control handed back to you, never a rigor tax, and never a claim we can't stand behind.
An AI reviewer for your GTM claims. It checks every claim against your approved truth and your policies, stops anything off-story before it ships, explains every block with its reason and source, and logs everything in a tamper-evident trail. It operates the Trust Center. It answers to you, beside your AI CMO, independent of the agents it reviews.
It's not a lawyer and it doesn't give legal advice. It doesn't review contracts. It doesn't certify you compliant, because no software can. It doesn't replace your counsel. Your counsel decides the rules once. AI Legal applies them to every claim, every time, and proves the review ran.
It won't give you legal advice. It gives your legal team reach. The review they'd run anyway, on every claim Assay governs, at machine speed.
The receipts
Here is the gate on a live queue. Every claim checked against your approved story before it ships. Blocks come back with the exact sentence, the reason, and the closest approved source, then file themselves into the trail.
Per-claim history. Every verdict, who and when, every override, in a tamper-evident chain. One click exports the auditor pack.
Retired claims stay retired. Pull a claim once and it's suppressed everywhere Assay ships, with a record of what got stopped.
One switch stops every agent from shipping. It's yours.
Sample workspace · illustrative data. The queue arrives pre-checked; humans decide the flagged few.
For your legal team
Everything your general counsel needs to evaluate Assay without a single call. The boundary, how the gate works, a worked claim trail, and the data posture, written for the person whose job is to say no.
Where this stops
Assay governs GTM claims, on every channel it ships to. It doesn't practice law or replace your counsel, and it doesn't certify you compliant, because no software can. Your counsel sets the rules. AI Legal applies them to every claim, every time, and proves the review ran.