Your positioning shows up in 5,000 emails this week. You don't know which version is current.
A team of AI agents on one living source of truth. Always current, always on the winning positioning, always on-message. Fast enough for marketing, safe enough for legal.
Living
Pick a change to the source of truth. Watch it land in a two-year-old post, a deck you already sent, tomorrow's outbound, what AI answers about you, and what your reps say in their next call.
"…the Helix Team plan starts at $79 $99/seat."
Pricing slide, in a buyer's inbox: $79 $99/seat.
"…at just $79 $99/seat for the team plan."
The field was last briefed in March. The story just changed. Every rep gets the new line and the talk track before their next call.
Sample workspace. On a live one, wired surfaces re-render in minutes, inside a 48-hour SLA.
The cost of files
Only a governed, living source of truth can do this.
Your AI team
Five doers run your channels. Two leaders drive and govern the work. You keep the final word.
Agents propose, with evidence. Only you change the truth.
Ends the messaging guesswork. Finds what's winning in your market, with the statistics to prove it, and keeps your teams, tools, and assets on it.
Reviews every claim before it ships, with receipts. Marketing stops waiting on legal. Legal stops discovering what shipped.
Buying starts in AI answers now, and if you're not the citation, a rival is. Gets you found and cited across AI search and Google, with claims legal already approved.
Shows up daily on social and your blog, in your voice, with every claim checked before it posts. And what it published last year stays true.
Reposition once. Every deck, battlecard, one-pager, and proposal re-renders, including the ones already sitting in buyers' inboxes.
Puts every rep in front of every call on today's story, with the moves that are winning. Leadership sees who's ready, per rep, per deal.
AI outbound you can actually turn on. Plays run through your own tools, behind one governed gate, so nothing ships off-story.
The team shares one living, governed brain. That's the part nobody can copy.
Meet the whole team →The category bet
Software runs on Git.
Finance runs on ledgers.
Marketing still runs on docs.
The Truth Graph is the
missing infrastructure.
Winning
Today, nobody can tell you with confidence which message is winning. It's guesswork and taste. The AI CMO makes it a science: you already run thousands of sends, pages, decks, and calls a quarter, and every one becomes a controlled data point on the claim inside it. The stats come back per message, per segment, with sample sizes you can defend.
The agent brings the evidence. You make the call.
Meet the AI CMO →Winning means the version winning in your market, by reply and conversion data.
Governed
Legal doesn't answer to marketing. Neither does your AI Legal.
Your AI Legal reviews every claim in every draft against what you've approved. It blocks what fails, says why, cites the source, and files the receipt. No new workflow for anyone. Marketing keeps its speed. Legal keeps an independent veto.
Assay everywhere
Grammarly checks how you write. Assay checks what your company says: in ChatGPT, Claude, Copilot, Cursor, Slack, and everywhere else your people work. The wrong price spelled perfectly, the unapproved claim in flawless English, caught before they ship.
It runs where your people already work. Nothing new to open, nothing new to learn.
Every person can ship in your voice, with every claim checked against your approved truth first.
It notices the good GTM ideas your people have in private AI chats, asks, and files each one with its author's name.
Every governed answer carries a signed receipt with a public verify link. No check, no checkmark.
Hire the team
Start with the audit. It reads your public surfaces and shows what Google, the AI engines, and your own pages are saying about you right now, claim by claim. Free, yours to keep, and the team picks up from there.
Your positioning, pricing, claims, and proof live as governed nodes, not scattered docs.
Change a node and every wired surface re-renders, inside a 48-hour SLA.
Every send, page, and call becomes a data point on the claim inside it.
Every claim sourced, approved, and logged, with an exportable receipt. Get the GC kit →
Assay is the elite AI GTM team for high-trust B2B. A team of AI agents — search, content, product marketing, sales enablement, RevOps — led by an AI CMO and an AI Legal — runs on one living source of truth. Everything they ship is current (Living), the best-performing version in your market (Winning), and sourced, approved, and logged (Governed). Marketing ships at AI speed; legal and brand keep an independent veto.