Week 1Start here · audit
Audit
Your free GTM audit
Free forever. No credit card.
For GTM leaders
The AI GTM Manager.
Finds your best positioning. Aligns everything you say, across reps, content, and apps.
Free forever. No credit card. Audit lands in your private workspace in 90 seconds.
- $200K loaded cost of your next GTM hire, before they ship anything.
- 65-70% of the content you ship never gets used. Forrester
- 6 months typical lag from positioning launch to AE-fluent in live calls.
- EU AI Act In August 2026 it makes you liable for €35M or 7% of global revenue, whichever is higher.
The product
Edit one claim. Watch every surface follow.
Every rep, every deck, every AI agent reads from one canonical claim. Edit it once, and every downstream surface syncs in under four minutes — with provenance and sample sizes you can defend.
TUE 13:47 You edit the claim
TUE 13:51 Every surface synced · last four settling
Canonical claim · v3.2
Compliance-first framing lifts reply rates +11.4% among $20M+ FinServ targets.
CALL · alex.r · 0.92 · 3dQ3 Sales Deck · slide 14
Battlecard · v.next
AI SDR prompt · Outbound v8
Credible interval · reply lift
+11.4%n=312 · 92% conf
Week 0 The launch you shipped
You shipped the positioning. By week three, it was in the content graveyard.
Sales went back to last quarter's deck by Tuesday. The AI SDR sent versions you never approved. Your CMO asked, in 1:1, whether the new framing is working. You didn't have a number.
Deck drift, rep variance, and AI-agent claims become measurable instead of anecdotal.
6-8 wk to lose the launch to drift
Week 4 The launch you lock in
The AI GTM Manager that reports to you.
Assay turns your GTM canon into the operating layer that every rep, deck, AI agent, and campaign runs on. It tests which messaging wins in live deals the same week, with sample sizes you can defend.
You stay the strategist. Assay does the iteration your team has never had time for.
41 hr from canon update to every approved surface in sync. composite scenario · Helix
The category bet
Software runs on Git. Finance runs on ledgers. Marketing runs on docs. The Truth Graph is the missing infrastructure.
Positioning-v3.docx
Pricing-page.notion
Q2-deck-FINAL.pptx
AI-SDR-prompt.md
Battlecard-Feb.png
Investor-narrative.gdoc
Claim node · v3.2 · canonical
Enterprise pricing, Pro tier $4K/seat, Growth tier $6K/seat. Effective Q3.
DEAL-DESK · finance.lead · 0.96 · today every surface 312 calls sourced 92% conf 10y retention
Six files of truth that disagree. One graph that survives the next hire.
Readiness
You write the positioning.
The rep walks in pitching last quarter's deck.
The handoff is where every launch dies.
- 8:42 AM · Tuesday
A 2 PM Acme call lands on your rep's calendar.
- 9:15 AM
Their phone buzzes: "Acme prep · 7 min."
- 9:18 AM
The AI plays Acme's CRO. They rehearse the new framing.
- 9:25 AM
Confidence card: 84% ready.
- 2:00 PM · Acme call
The CRO opens with the exact objection they just practiced.
Answered without hesitating.
9:15
Tuesday
⌖ Assay · Voice prep
Acme prep in 7 min
Tap to start · ~6 min · CRO objection · new framing
PREP · ACME · CRO
Recording
CRO · simulated
"Why is this different from what you pitched last quarter?"
YOUR RESPONSE · 2 of 3
PREP COMPLETE
84%
Confidence · 3 rehearsals
Acme · CRO · new framing
Refresh fires 1:30 PM
One last pass before they walk in.
Every other enablement tool shipped a layer.
Assay shipped the moment that closes the deal.
Training modules
Mindtickle 
Highspot 
Allego Generic content. No deal context. Training as a chore the AE skips.
Pre-call prep on the actual deal.
The actual buyer. The actual objections. Fired hours before they walk in.
AI roleplay
Second Nature 
Hyperbound A generic AI buyer. Roleplay as a task, unrelated to today's pipeline.
Account-mirror simulation.
They practice THIS conversation, not one that resembles it. Vertical, role, objection pattern, all matched.
Real-time coaching
Cresta 
Gong Assist Real call, generic guidance. Help arrives mid-objection. Often too late.
Rebuttals practiced before the call.
Not after the deal slips. Confidence built on the subway, not in the conference room.
Embedded CRM AI
HubSpot Breeze 
Agentforce 
Copilot CRM data dump. AI in the seat, but reading from contact records, not your positioning.
Grounded in the framing winning this week.
Not last quarter's deck. The canon updates from evidence, and the rep practices the latest.
A month with Assay
Week one: the audit. Week four: print the slide.
Five concrete moves in four weeks. The audit lands day one; by week four you walk into the QBR with three rows of evidence, sample-sized and sourced.
Week 1Variation Studio
Author
Hypothesis
when governance is the lead, before speed.
when audit trails appear in the first sentence.
10 AI variants · 2 to ship
Week 2Readiness
Coach
Alex R · Acme 14:00
Priya M · Beacon FS
Jordan K · Helix
They'd already had this conversation.
Week 3Cascade
Watch
deck · 2m card · 2m SDR · 3m lp · 11m eml · 4m
No silent drift. No exceptions.
Week 4QBR-ready
Defend
Compliance-first
+11.4%
Healthcare GC
+9.2%
Speed-first (control)
−1.4%
Print-ready · QBR exhibit B
Institutional memory
Your work compounds.
The next GTM employee walks into a working canon, not your Slack history.
TodayThree sources of truth
Your positioning lives in three places. A Google Doc nobody updates. A deck that's six months stale. The head of one person who's about to take a different job.
The next hire spends two quarters rebuilding what was already known.
On AssayOne canon, versioned
Every framing you authored, every experiment you won, every claim you sourced — it stays. The next hire onboards into the same canon, with full history.
Ramp time, cut by half. Onboarding becomes reading, not archaeology.
One last thing
Your positioning ships in 5,000 emails this week.
You don't know which version is current.
We'll show you in 90 seconds. Free from minute one.
- Free forever · no credit card · audit lands in your private workspace
- EU AI Act ready by architecture · Get the GC kit →