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Pricing for governed AI GTM

Buy the governance layer your GTM uses every day.

Assay keeps positioning, proof, collateral, reps, AI apps, and compliance on the same commercial truth. Start free, then scale into the operating layer your GTM team is missing.

Start free Compare every feature
Monthly Annual Save 17%
Free to Enterprise
One GTM spine, from first truth graph to governed global rollout.
3 to 175+
Grounded collateral assets per month before custom Enterprise volume.
AI apps
Assay context for Claude, ChatGPT, Gemini, and agent workflows.
30 days to 10 years
Audit retention scales with the risk and maturity of the team.

Free

Map your GTM truth and prove grounded AI collateral in one workspace.

$0
free forever
  • 250 Truth Graph nodes
  • 1 named seat
  • One-time site extraction onboarding
  • Assay in your AI app for grounded context
  • 3 collateral assets / mo + PDF export
  • 3 Smart Links
Start free
The wedge is useful on day one: clone your public GTM truth, generate three grounded assets, and stop asking AI tools to guess from stale docs.

Starter

Turn one source of truth into on-brand assets and buyer-ready links.

$167 /seat/mo
3-seat minimum = $501/mo · billed monthly
  • 5,000 AI credits / mo (pooled)
  • 10 collateral assets / mo
  • 1,000 Truth Graph nodes
  • Ongoing site extraction
  • 25 Smart Links + brand kit
Start free
Built for founders and first marketers who need assets, not tickets. Starter adds recurring output, buyer-ready links, and brand control once Free proves useful.
Most popular

Growth

Put Assay into the PMM and RevOps loop before drift reaches buyers.

$250 /seat/mo
8-seat minimum = $2,000/mo · billed monthly
  • 40,000 AI credits / mo (pooled)
  • 50 collateral assets / mo
  • Calibration L1 variation shelf
  • Slack Copilot + SSO
  • 3 connected destinations
Start free
Growth is the daily operating tier: more grounded assets, more surfaces, and the first calibration layer for teams moving faster than manual enablement can track.

Scale

Orchestrate truth across teams, destinations, readiness, and measurement.

$333 /seat/mo
15-seat minimum = $4,995/mo · billed monthly
  • 120,000 AI credits / mo (pooled)
  • 175 collateral assets / mo
  • Calibration L2 + Readiness Engine
  • Entity Command Center + audit log
  • API + AI-app control actions
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Scale is for multi-team GTM: governed propagation, readiness, API access, and measurement when positioning changes need to move through the business cleanly.

Enterprise

Govern regulated GTM with board-grade controls.

Custom
from $120K / year
  • Unlimited credits, nodes & collateral
  • 25-seat minimum, custom beyond
  • Calibration L3, Cross-Surface Calibration
  • SCIM, custom roles, governance roles
  • Residency, CMK, 10-year audit retention
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Built for GTM organizations where claims, residency, retention, roles, and auditability are procurement issues, not nice-to-have settings.

What the subscription replaces

One governed system for the work that usually leaks across strategy, content, enablement, ops, and AI.

Assay is not priced like a point tool because it does not behave like one. The platform becomes the source, generator, distribution layer, and audit trail for the GTM work that decides whether buyers hear the right story.

Truth Graph

One commercial source of truth

Capture positioning, personas, proof, competitors, brand rules, and governance policy in a graph your team and AI tools can actually use.

Collateral Director

Ship the asset, not the ticket

Generate one-pagers, battlecards, follow-ups, launch notes, security answers, and other buyer-facing assets from approved truth.

Assay in your AI app

AI tools stop guessing

Use Assay natively and ambiently from Claude, ChatGPT, Gemini, and agent workflows so answers come from the same governed GTM context.

Cascade

Changes travel everywhere

Preview the blast radius of a positioning change, then propagate approved updates to the surfaces, workflows, and teams that need them.

Readiness + calibration

Make reps sharper and messaging measurable

Turn live GTM truth into call prep, readiness drills, variation shelves, and evidence about which narrative is winning.

Governance

Every claim can be defended

Keep approvals, validation, audit trails, retention, roles, and inference records connected to the content and AI outputs your team ships.

How value compounds

The first week proves the graph. The next month changes the operating rhythm.

01

Clone the truth

Assay extracts your public GTM surface, structures the core claims, and gives your team a canonical starting point.

02

Create from the canon

Teams generate collateral, briefs, answers, and AI-app responses from approved context instead of rebuilding from scattered docs.

03

Propagate the change

When the market, product, or positioning changes, Assay shows what is affected and helps move the update through the right surfaces.

04

Govern and learn

Leaders see what changed, what shipped, what was validated, and which messages deserve to become the next version of truth.

Weighing Assay against the cost of doing nothing?

Calculate your ROI

Every feature, side by side

Showing Growth. Select any plan card or table cell to compare a different tier.

Feature Free Starter Growth Scale Enterprise
Truth Graph
Commercial truth nodes Up to 250 Up to 1,000 Up to 2,500 Up to 10,000 Unlimited
Workspaces 1 1 1 3 Unlimited
Website extraction & onboarding One-time clone Ongoing extraction Ongoing extraction Unlimited Unlimited
Node versioning & history Current version 30 days 90 days 1 year Custom
Assay in AI apps
Assay in your AI app Grounded context Grounded context Team context Context + workflow actions Context + governed actions
Control actions from AI apps - - - Included Included
Slack Copilot - - Included Included Unlimited
Smart Briefs - - 500/mo 2,500/mo Unlimited
AI credits / month (pooled) 500 5,000 40,000 120,000 Unlimited
Collateral & buyer assets
Collateral assets / month 3 10 50 175 Unlimited
Smart Links 3 25 500 5,000 Unlimited
Document import (PDF/deck → editable) - - 100 pages/mo 500 pages/mo Unlimited
Template library Core templates Core templates Full library Full library Custom + library
Brand kit enforcement - 1 brand 1 brand 3 brands Unlimited
Cascade & orchestration
Deterministic cascade sync Included Included Included Included Included
Connected destinations - 1 destination 3 destinations 5 destinations Unlimited
Blast radius visualization - - - Included Included
Developer API - - - Metered Full
Calibration & readiness
Calibration level - - L1 variation shelf L2 measurement L3 cross-surface
Active experiments - - - 25 Unlimited
Readiness Engine - - - Full Full
Entity Command Center - - Add-on Included Included
Compliance & governance
Approval workflows - - - Basic Full
Governance record retention 30 days 90 days 1 year 3 years 10 years
Claims validation - - - 200/mo Unlimited
AI inference log - - - Included Included
SSO / SCIM - - SSO SSO SSO + SCIM
Custom roles + governance roles - - - - Included
Data residency + customer-managed keys - - - - Available
Custom subdomain - - - Included Included
Team & Support
Minimum seats 1 3 8 15 25
Support Self-serve Email Email + chat Priority + CSM 24/7 + named SA

Implementation and support

Hands-on help to map, calibrate, and govern your commercial truth.

Quick-start setup

Included (Starter/Growth)

Guided onboarding, website extraction, first assets, and AI-app setup

Standard implementation

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Graph design, destination setup, brand-kit tuning, and rollout planning

Enterprise implementation

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Custom ontology, integrations, migration, security review, and change management

Readiness workshop

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Half-day session for GTM teams to operationalize prompts, briefs, review, and governance

How much revenue is leaking through stale collateral?

We work with RevOps leaders to map their data silos and surface truth decay at scale before another deal turns on a claim that should have been caught.

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