Skip to content
What truth costs. What drift costs more.

What's a stale claim costing you per deal?

One stale claim in a proposal can cost you the deal. One deal you keep pays for Assay for a year. Pick the tier that matches your GTM team.

Monthly Annual Save 17%

Free

Your single source of truth — free, forever.

$0
free forever
  • 250 Truth Graph nodes
  • 1 named seat
  • One-time Magic Clone onboarding
  • Cascade Engine (deterministic)
  • 3 collateral assets / month + PDF export
Get Started
Three assets a month, generated from your canonical Truth Graph. Even if you never upgrade, your whole team works from one verified source instead of scattered docs.

Starter

Your first AI GTM Manager. On-brand collateral, generated from your truth.

$167 /seat/mo
3-seat minimum · billed monthly
  • 5,000 AI credits / mo (pooled)
  • 10 collateral assets / mo
  • 1,000 Truth Graph nodes
  • Ongoing Magic Clone (3 domains)
Get Started
Built for founders who are the bottleneck. An agency battlecard runs $3,000–5,000; Starter generates ten a month. The math works by your second asset.
Most Popular

Growth

Catch drift before your prospects do.

$250 /seat/mo
8-seat minimum · billed monthly
  • 40,000 AI credits / mo (pooled)
  • 50 collateral assets / mo
  • Calibration L1 + SSO
  • Slack Copilot, 500 queries / mo
Get Started
A loaded marketing-ops hire costs $7,000–10,000 a month. Growth propagates every change and generates the variations they could never keep pace with — at a fraction of the cost.

Scale

Truth that stays consistent across every surface and rep.

$333 /seat/mo
15-seat minimum · billed monthly
  • 120,000 AI credits / mo (pooled)
  • 175 collateral assets / mo
  • Calibration L2 + Entity Command Center
  • SSO + Orchestration (5 destinations)
Talk to Sales
Collateral turnaround drops from weeks to hours, and new reps ramp on one verified source. Calibration L2 turns 'we think it's working' into a board-ready result you can defend.

Enterprise

When a wrong claim is a compliance risk — not an embarrassment.

Custom
from $120K / year
  • Unlimited credits, nodes & collateral
  • 25-seat minimum, custom beyond
  • Calibration L3, Cross-Surface Calibration
  • Multi-brand + EU/APAC residency + SCIM
  • 10-year audit retention (EU AI Act Annex III §4)
Talk to Sales
Built for GTM organizations where a single stale claim in a regulated proposal becomes audit liability. EU AI Act compliance by architecture, not paperwork.

Weighing Assay against the cost of doing nothing? Calculate your ROI →

Every feature, side by side

Showing Growth. Select any plan above to compare a different tier.

Feature Starter Growth Scale Enterprise
Truth Graph
Commercial truth nodes Up to 250 Up to 2,500 Up to 10,000 Unlimited
Website extraction & onboarding 3 domains 7 domains Unlimited Unlimited
Node versioning & history 30 days 90 days 1 year Custom
Collateral Engine
Collateral assets / month 10 50 175 Unlimited
Magic Clone (PDF/deck → editable) - 100 pages/mo 500 pages/mo Unlimited
Template library 5 templates Full library Full library Custom + library
Brand kit enforcement 1 brand 1 brand 3 brands Unlimited
Cascade Engine
Auto-propagation of changes - Up to 1,500/mo Up to 10,000/mo Unlimited
Blast Radius visualization - - Yes Yes
AI Copilot & Readiness
AI credits / month (pooled) 5,000 40,000 120,000 Unlimited
Slack Copilot (@Assay) - 500 queries/mo 2,500 queries/mo Unlimited
Smart Briefs (notifications) - 500/mo 2,500/mo Unlimited
Readiness Engine (assessments) - - Full Full
Orchestration Engine
Connected destinations - - 5 destinations Unlimited
API / MCP access - - Yes (metered) Full
Governance
Approval workflows - - Basic Full (HARD/SOFT/AUTO)
Audit log retention 90 days 1 year 3 years 10 years
Claims validation - - 200/mo Unlimited
SSO / SCIM - SSO SSO SSO + SCIM
Team & Support
Minimum seats 3 8 15 25
Integrations 2 5 15 Unlimited
Support Email (48hr) Chat + email (24hr) Dedicated CSM (4hr) 24/7 + named SA (1hr)

Implementation and support

Hands-on help to map, calibrate, and govern your commercial truth.

Quick-start setup

Included (Starter/Growth)

Guided onboarding, website extraction, first 5 assets

Standard implementation

Talk to us

Graph design, 5 integration setup, brand-kit tuning

Enterprise implementation

Talk to us

Custom ontology, 15+ integrations, migration, change management

Training workshop

Talk to us

Half-day session for GTM team (virtual or on-site)

How much revenue is leaking through stale collateral?

We work with RevOps leaders to map their data silos and surface truth decay at scale — before another deal turns on a claim that should have been caught.

Talk to Sales