Solutions · Founders

You're the CMO, the CRO, and the legal review. Usually after dinner.

The elite GTM team you can't hire yet.

Seven AI agents on one living source of truth. Each one is your missing role, not another tool to operate. They work where you already work, and you keep the final word.

Start free No card · the SEO & GEO agent is live today
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Your missing roles, on staff Zero new workflow Honest availability
The short answer

How do I run real GTM when I'm the entire team?

Assay is the elite AI GTM team you can't hire yet: seven AI agents on one living source of truth, an AI CMO and an AI Legal leading five doers across search, content, product marketing, sales enablement, and RevOps. Each agent is your missing role, not a tool you operate. They work inside the tools you already use, new hires onboard into a shared canon instead of your memory, and you keep the final word. You can start free today.

Sound familiar

The four that keep you up.

You're doing four jobs at once and none of them well enough to sleep. These are the four we hear from founders running GTM alone.

The drift

"Our positioning is all over the place."

It lives in your head, three docs, and a pitch you improvise differently every time. Nobody, including you, has the current version.

The bottleneck

"I'm the bottleneck."

Every claim, every deck, every post waits on you. The company moves exactly as fast as your evenings do. Which is not fast enough.

The hiring wall

"I can't hire for this yet."

A CMO, a PMM, a RevOps lead, a GC. You need all of them and can afford none of them. So the work just doesn't happen.

The tool tax

"Every tool wants a new workflow."

You don't have time to learn another dashboard. The tools that promised leverage became five more things to check. Leverage that costs time isn't leverage.

Hire the team in software

Seven roles you can't hire yet. On staff today.

Each agent is your missing role, not a tool you operate. Two leaders drive and govern the work. Five doers run your channels. You keep the final word.

The agent is the role, not the software. And they all share one living, governed brain. That's the part nobody can copy.

The role beat

It works where you already work.

No new workflow, no dashboard to babysit. And the memory of the company stops living in your head, which is the thing that makes the next hire possible.

Zero new workflow

Inside the tools you already open.

ChatGPT, Claude, Slack, your docs, your email. Nothing new to learn and nothing new to check. The leverage shows up where you already are, not in one more tab.

Institutional memory

The canon isn't in your head anymore.

Your positioning, pricing, claims, and proof live in the source of truth. The next person you hire onboards into a canon, not into your memory, so leaving the room stops being risky.

Honest about where we are

The SEO & GEO agent is available now. The rest are early access or preview, and the chips above mean exactly what they say. We'd rather earn you than pitch you a roadmap.

Two ways to start, both today

Put the first teammate on staff.

Start free with the agent that's live today, or run the audit and see what the AI engines already say about you. No card either way, and nobody calls unless you ask.

Start free No card · the SEO & GEO agent is live today
Run the audit
Your missing roles, on staff, on one living source of truth. Works inside the tools you already use. Zero new workflow. Honest availability. The chips mean exactly what they say.

How it grows with you

Start with the agent that's live, add the others as they open, and the source of truth you build now is the same one your first real hire inherits. The team you can't hire yet becomes the team you're building toward, with the receipts already in place.

Facts on this page are wired to our Truth Graph · last verified 2026-07-04 · Verify →