The architecture

Assay gives every B2B company an elite AI GTM team, always Living, Winning, and Governed, running on one living source of truth.

You, two leaders, and five doers, on one governed brain. This is the whole architecture on one page.

Run the audit Starts with the agent that gets you cited
Meet the team
The short answer

What is Assay?

An elite AI GTM team for every B2B company, always Living, Winning, and Governed, on one living source of truth. Two leaders drive and govern the work, five doers run your channels, and the OS underneath keeps everything current, on the winning message, and sourced, approved, and logged. You keep the final word.

Meet the team

One team. One source of truth.

You at the top. Two leaders who drive and govern. Five doers who run the channels. Hover any seat to see what it does and where it is.

Final authority
You

Agents propose, with evidence. Only you change the truth.

The OS · the Truth Graph
Your living source of truth
Living Winning Governed Cascade Assay everywhere Integrations

The team shares one living, governed brain. That's the part nobody can copy.

See it on the homepage

The two leaders

One drives. One governs. You decide.

The two leaders are peers by architecture, not a chain of command. One pushes the work forward. One holds an independent veto over it. Both answer to you.

You
Final authorityonly you promote the canon

AI CMO — drives the work

Owns Living and Winning. Finds the message proven to win in your market, promotes it into the source of truth on your sign-off, and keeps every surface current with it. The velocity side of the house.

Meet the AI CMO →

AI Legal — governs the work

Owns Governed. Reviews every claim before it ships, holds an independent veto, and operates the Trust Center. Independent of the agents it reviews, and it can't be overruled by marketing.

Meet AI Legal →

Peers by design. Canon changes need a human yes. The permission model enforces it. The audit log remembers it.

The OS · the Truth Graph

The engine every agent runs on.

Every agent shares one governed brain. Change a fact once and it propagates; ship a claim and it's checked; connect a tool and it stays current. This is the layer that makes the team a team.

Buying as a security or legal team? SOC 2 status, data residency, the sub-processor list, and the DPIA template live on the Security page, with a procurement packet a person answers.

Request the packet →

Hire the team

An elite AI GTM team, starting with the agent that gets you cited.

Start with the audit. It reads your public surfaces and shows what Google, the AI engines, and your own pages are saying about you right now, claim by claim. Free, yours to keep, and the team picks up from there.

Run the audit Free · first pass on your public surfaces
Pick your seat
Facts on this page are wired to our Truth Graph · last verified 2026-07-04 · Verify →