Use Cases
Every GTM surface, kept honest.
Assay finds the positioning that wins, then keeps reps, content, apps, and AI agents aligned to one approved canon with evidence you can defend.
Priority workflows
Where the AI GTM Manager earns its keep
Claims governance
Keep AI-generated GTM claims approved before they reach buyers
One canonical claim library gives marketing, sales, agents, and legal the same source, timestamp, verifier, and approval trail.
Positioning calibration
Find the message that wins, then defend the number
Turn positioning hypotheses into live GTM tests with holdouts, credible intervals, sample sizes, and a clear winner your CFO can inspect.
Collateral drift
Stop decks, proposals, and RFP answers from going stale
Smart Documents render from the canon, re-render when truth changes, and carry provenance on every export.
Agent orchestration
Ground AI SDRs, copilots, and RAG in one approved canon
Assay MCP gives each agent scoped access to the same claims, with dry-run previews, audit logs, and a kill switch for risky writes.
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