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Three GTM-led teams. Three ARR bands. Three handoffs that finally closed.

Composite scenarios drawn from common patterns across our ICP. Real named customer logos and verified metrics land in Q3 2026. Every number below is a believable target, not a fabricated claim. Grounded is non-negotiable.

Composite scenarios. These three case studies are illustrative composites drawn from common patterns in our ICP. Real named customer case studies land Q3 2026. We chose to ship scenarios, not a fake Trusted by wall, because Grounded is non-negotiable.
Composite · VP of Marketing · RegTech / FinServ · $120M ARR

Helix Compliance

"For six years I shipped positioning and prayed sales would use it. This is the first quarter I can tell my CMO, with evidence, which framing is actually winning."

, Mira Chen, VP of Marketing

The conversation Mira was avoiding.

They'd shipped a repositioning around compliance-first AI in February. By May, sales was still pitching the old data lineage framing. The AI SDR was generating variations they'd never approved. Three battlecards referenced a feature deprecated in March. Their CRO asked, in a 1:1, is the new positioning working? Mira didn't know.

The trigger.

The AI SDR sent 800 emails citing a deprecated feature. Customer Success caught two prospects who referenced the dead feature on calls. Mira ran the audit the same afternoon.

What they did.

Extraction pulled six months of decks, the entire battlecard library, the AI SDR's training prompt, and the website. The Truth Graph populated 312 typed nodes. Mira curated for two days, then approved a Calibration experiment testing the new compliance-first framing against the legacy data lineage framing across Outreach + the homepage.

Outcome at 60 days
  • Winner: compliance-first framing at 11.4% reply rate (legacy: 6.1%) · 92% confidence.
  • 6 of 12 GC contacts re-engaged after re-outreach with the corrected feature claim.
  • Mira's QBR slide: three positioning moves, three sample sizes, three numbers. Their CRO printed it.
  • The handoff to sales closed in 41 hours instead of the usual six weeks.
Composite · Sr. Director, GTM Operations · CRO-sponsored · B2B Analytics SaaS · $50M ARR

Northbound Insights

"I walked into the next board with three rows on a slide. Each one had a sample size, a number, and a holdout. The CRO stopped asking 'which is it?' and started asking 'where else can we run this?'"

, Priya Raman, Sr. Director, GTM Operations

The conversation Priya was avoiding.

Pipeline grew 22% in financial services. Stalled in healthcare. The CMO blamed enablement. The VP of Sales blamed positioning. The CRO turned to Priya and asked which is it? Priya didn't have an answer they could defend in the next board prep.

The trigger.

Q4 board, three weeks out. Twelve healthcare deals stuck at no decision. Priya ran the audit Monday morning. The scores:

  • Consistency: 41/100, 9 contradictions between the homepage's HIPAA-aware claim and the security-page posture.
  • Rep-readiness (Gong-connected): 28/100 on the healthcare GC archetype.
  • Deal-risk: 4 pricing inconsistencies across the deck library.

What they did.

Two weeks curating the Truth Graph. Then Calibration L1 generated three positioning variations for the healthcare GC, deployed across Outreach sequences + the /healthcare/ landing page. Readiness fired live-flow prep on every healthcare deal in the calendar.

Outcome at 90 days
  • +9.2% reply rate on healthcare outreach (89% confidence).
  • Rep-readiness on healthcare GC archetype: 28 → 74.
  • Handoff time on the new framing: ~7 weeks → 38 hours.
  • Twelve stuck deals, six closed in Q1.
Composite · Founding GTM hire · Dev-tools Series B · $14M ARR

Continuum Labs

"I'd been told 'you'll figure it out.' Two days into Magic Clone, I figured it out faster than the founder did. The Truth Graph is the artifact that survives the next two GTM hires after me."

, Tomás Vega, founding GTM hire

The conversation Tomás was avoiding.

They'd been hired as the founding GTM lead 90 days ago. The positioning lived in a Google Doc the founder wrote 18 months earlier. Every new AE interpreted it differently. The next round was 90 days out, and the deck still pulled from a 2024 Notion page. Tomás was about to spend two quarters rebuilding what was already known, and they didn't have the headcount.

The trigger.

Tomás ran Magic Clone on a Sunday night, just to see what would happen.

What they did.

Magic Clone ingested the homepage, the pitch deck, the careers page, three customer interviews, and four Gong call recordings. The Truth Graph populated 218 nodes in 6 minutes. Tomás curated the weekend. By Monday morning the founder was looking at their own positioning, sourced and versioned, for the first time in 18 months.

Outcome at 30 days
  • One GTM hire onboarded into an existing canon, not from Slack history.
  • Investor narrative slide written Tuesday, verified against the Truth Graph Wednesday, in the deck by Friday.
  • AI SDR's outbound stopped citing a 2024 feature that didn't exist anymore.
  • The founder stopped being the canonical source for their own positioning at exactly 18 months, ARR $14M.

The metrics above are illustrative composites. We ship them now because the audit-readiness page is more important than any Trusted by wall, and we'd rather show you the shape of success than fake the logos.

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