Your reps are quoting last quarter's pricing. And you don't even know it.
Assay keeps your products, pricing, competitive intel, and proof points verified and in sync, so your reps, AI tools, and content always say the right thing.
Join 400+ revenue leaders. Currently onboarding select design partners.
The invisible tax of commercial inconsistency.
of your qualified pipeline ends in "no decision."
of the content your marketing team created last year was never used.
to ramp a sales hire. Most time is spent learning outdated bounds.
max fine per EU AI Act. Your AI tools are making unreviewed claims.
How Assay governs truth safely.
Three interlocking engines powered by the Truth Graph to ensure your commercial substance never drifts.
Truth Graph
Manage every commercial claim from a single governed source. Provenance-tracked and sync-ready.
- Multi-source ingestion
- Full audit trail per claim
Collateral Engine
Auto-refresh every battlecard and proposal. When the truth changes, so does your documentation.
- Drift auto-detection
- High-fidelity export
Readiness Engine
Audit team knowledge gap in real-time. Link certifications directly to the latest Truth Graph nodes.
- Gap analysis at scale
- Knowledge certification
Your GTM stack solves for who to reach and where they stand.
But what are those tools actually saying on your behalf? In market that moves weekly, your pricing evolves quarterly and your competitive landscape shifts monthly. Every AI SDR, every chatbot, and every proposal generator pulls from whatever it can find: a PDF from last quarter, a pricing page nobody updated, or a battlecard from the last QBR.
Every change creates a gap between what's true and what your team, your tools, and your content believe is true. That gap used to take months to cause damage. Now it takes hours.
The targeting is precise. The context is rich. And the substance is whatever was lying around.
Assay is the foundation your GTM stack is missing: a governed, confidence-scored source for what to say, powering every rep, tool, and document that touches your buyers.
See what commercial inconsistency costs you.
The deals you're losing aren't loud.
They're just… quiet.
One platform. Every claim verified. Every rep, tool, and document in sync.
(Plus, if you sell to European companies, a truth governance layer like Assay is mandatory under the EU AI Act).
Free onboarding. Dedicated support. Cancel anytime.